So to replace the rtf clipboard with HTML text, ready for pasting, perhaps something like this:
(function () {
'use strict';
ObjC.import('AppKit');
function pboardUnpacked(strType) {
return ObjC.unwrap(
$.NSPasteboard.generalPasteboard.stringForType(
strType
)
);
}
var strRTF = pboardUnpacked('public.rtf');
if (strRTF) {
var a = Application.currentApplication(),
sa = (a.includeStandardAdditions = true, a);
sa.setTheClipboardTo(strRTF);
sa.doShellScript('pbpaste | textutil -format rtf -convert html -stdin -stdout | pbcopy -Prefer html')
return sa.theClipboard();
}
})();
Which on my system takes a copied textEdit selection like:

to:
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 48.0px Helvetica}
span.s1 {color: #e32400}
span.s2 {font: 48.0px 'Ezra SIL'}
Big red text