@DanThomas, @Tom, and all:
First, let me reaffirm this is one of the best KM tools that has ever been produced. I use it many, many times a day (when writing macros), and it greatly reduces my workflow time, while making my macros more consistent, robust, bug-free.
@Tom, I don't see anything "cheap" about it, and of course animated GIFs do "flash" as they change frames.
While I found it distracting, it certainly did not make me nervous.
Having said that, although in general I like animated GIFs, in this case it moves too fast through a complex process, so that the uninformed user can't really learn much from it.
Since you have a great video, I'd lose the GIF, replace it with a succinct outline of the purpose and use of your tool, and then have the link to the video. I don't know how others might view this, but I usually won't bother with a video (because it always takes more time) unless I have been first convinced by a brief description of the video.
Hope this helps.