It seems kind of obvious that if I rename a menu in an app (say, from Window to Win) and use a macro in KM to select Window→Zoom, then it would fail since the match is by name, and the name is different.
BUT it works when I map Window->Zoom in the OS "App Shortcuts" menu (and I see the shortcut hint as usual), so I was wondering whether maybe there is some kind of underlying unique ID that doesn't change when the display name changes, and whether I could use that instead of a display name for more robust macros