Hey Chris, "great minds . . ." and all that. 
What's the old saying? "A picture (or video) is worth . . ."
Years ago, back in my NASA days, I learned this:
Different people assimilate new information in different ways:
- Visually (photos/videos)
- Reading
- Presentation
Some require one way, some all ways before they really get it.
I had a few top-level execs that didn't get it (or perhaps accept it) until I sat down with them on a one-on-one basis.
Still true today with my clients.
So, for a broad audience, you have to provide all ways, and usually multiple times.
Personally, I like videos (documentaries), backed up by solid electronic documents, with plenty of reference links.