How to get link stored in variable into formatted hypertext?

[ComplexPoint]

If you look at the details of this macro:

Copy as Markdown Link

A single keystroke (I happen to use ⌘⌥M) to copy selected items as Markdown links from a variety of browsers and other applications. This is a working draft of a group containing a main macro and a number of supporting sub-macros: A main macro defining a single keystroke for use in a variety of different applications: Copy as Markdown link various sub-macros (not stand-alone - they are called by the main one) with the bundle identifier names of specific apps. The main macro: can get MD li…

( current version kept at GitHub - RobTrew/copy-as-md-link: macOS Keyboard Maestro macro group – single keystroke to copy MD links from different applications. )

You will see one approach to populating the clipboard with labelled links formatted as various kinds of text:

• public.html
• public.rtf
• public.utf8-plain-text
• com.hogbaysoftware.bike.xml

( You need to populate the pasteboard with multiple pasteboard items (or clipboard flavors) in order to paste a link into different types of applications )