What action is better to open an app?

I am writing a small macro to open an app. It is a short macro that should have only one action. Which action is better and more efficient?
Activate HoudahSpot
Open ‘/Applications/HoudahSpot.app’

Activate Application is better to launch and activate applications.

If you use Open, make sure you select the Finder as the application to open the file - opening with the default application can do unexpected things.

Neither is more efficient.

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Thanks for the prompt and lucid reply.

From a mechanical OS point of view that may be true, but I think it is significantly more obvious what the Activate Application Action does in the KM Editor.